Cradle Mountain is expected to see continued growth in tourism with over 300,000 visitors anticipated per year. The Devonport to Cradle Mountain Road Improvement Strategy is a key part of the Department of State Growth’s plan to address current and future transport needs of the area and to support the Tasmanian Government’s plan to facilitate sustainable visitation to this important tourist destination.

ERA was engaged by Aecom, the lead consultant, to provide planning, environmental and engagement inputs for the strategy. The outcome of the project was a detailed Road Improvement Strategy that addressed engineering, environmental and town planning matters, all underpinned by a comprehensive engagement report highlighting inputs from key stakeholders and the community.

ERA’s engagement team managed a range of engagement touchpoints, with busy pop-up sessions held at the Cradle Mountain Visitor Centre to speak directly with tourists and visitors using the road corridor. These sessions were complemented by far-reaching digital engagement using interactive mapping software and surveys to gather feedback from a range of road users. Our planning and environment experts advised on the relevant assessment and approvals framework to ensure the strategy could be executed effectively and provide strong investment value.