The jewel in the crown of Tasmania’s East Coast, the Freycinet Peninsula is a unique and special place. It is a rich and complex environment formed by significant natural values, spectacular and grand landscapes and a long history extending over 35,000 years. It is no wonder that the Freycinet Peninsula is both an important place for Tasmanians and one of the major destinations for visitors to the State. It is now one of the most popular tourism destinations in Tasmania, with approximately 300,000 visitors per year.

The Freycinet Master Plan represents an important step in resolving what is at the crux of the tourism challenge: protecting and managing what makes the Freycinet Peninsula unique and special for Aboriginal Tasmanians, locals and visitors, while ensuring it can continue to play an important part in the tourism industry by providing a world-class visitor experience. It is a 20-year plan with most initiatives completed within the first five years.

ERA Planning with a team of consultants were appointed to develop the master plan in conjunction with a steering committee comprising representatives of the Tasmania Parks and Wildlife Service (PWS), East Coast Tourism, Department of State Growth, Glamorgan Spring Bay Council, Freycinet Destination Action Plan Group and Freycinet Association Incorporated.

The master plan has been informed by community and stakeholder engagement, which occurred across three stages.

The first stage was initial stakeholder engagement which occurred in late 2017 as part of the initial data gathering process. This stakeholder engagement focused on gaining a better understanding of what is important about the Freycinet Peninsula, what the current issues are and what the community values. Engagement occurred through drop-in sessions, facilitated workshops, one-on-one feedback and written submissions.

The second stage was a formal six-week public comment period, which included two information sessions held at Coles Bay as well as offers extended to other stakeholders for briefings on the draft master plan.

The third stage was a second public comment period, where the revised draft master plan, updated to reflect the previous public comment, was released for further public comment That was subsequently incorporated into the final plan.

The master plan has now been finalised and will be released in early July 2019.